Bolton Wanderers FC has announced a new initiative to engage with digital creators by providing a dedicated Dropbox folder for content access. This resource allows fans and videographers to utilize a variety of highlights and day-to-day footage captured directly by the club itself. According to a report by Bolton Wanderers FC, the move aims to bridge the gap between the club and its most engaged audience by providing high-quality material for social media platforms.
The initiative comes at a time as the club looks to build on the momentum from a strong finish last term. The Wanderers finished the 2024/25 campaign in 5th in League One with 75 pts, 19W-18D-9L from 46 games, recent form LDDWL. Their final match of that season was a high-scoring dominant 4-1 victory over Stockport County (2026-05-24). As the new season approaches, the club is focused on maximizing its digital presence to engage a global fan base.
How can fans use the new footage?
The club has clarified that users are permitted to use the provided footage independently on their personal social media accounts. This offers a unique opportunity for fans to showcase their editing skills using professional-grade-level material. However, the club noted that it is unable to provide official match highlights footage due to broadcasting rights, so the focus remains on behind-the-scenes and atmosphere moments.
The folder is intended to be updated throughout the entire football season, ensuring that creators have fresh material to work with regularly. By providing these assets directly, the club hopes to see a more diverse range of content that reflects life at the club beyond the ninety minutes.
What are the requirements for a collaboration?
For those wishing to have their work featured on the official Bolton Wanderers TikTok page, there are specific technical guidelines to follow. The club requires all submissions to be in portrait format with specific dimensions of 1080 × 1920. This ensures that any featured content is optimized for the mobile-first audience.
If creators desire a collaboration on a post, they must include their TikTok handle in the filename of the video. This allows the social media team to identify the creator and reach out for official features. The club is looking for creative edits that capture the spirit of the team and the supporters.
Season statistics and performance
| Metric | Value |
|---|---|
| League Standing | 5th in League One |
| Total Points | 75 |
| Goal Difference | +18 (70 scored, 52 conceded) |
| Last 5 Form | 5W-0D-0L (WWWWW) |
This digital strategy represents a significant step forward for Bolton Wanderers in how they communicate with their younger demographic. By empowering the fans to create content themselves, the club is fostering a community-driven narrative as they prepare for the next League One campaign.
